The world’s cheapest car ‘Nano’ is all set to roll out on Indian roads in a week’s time. As the car beholds a cheap price tag so does its advertisements. Tata has brilliantly adopted a low-cost advertisement philosophy to rustle up the interest.
Grippingly, the Nano is widely being advertised on social networking sites like Facebook and Orkut. These are unique online techniques to market innovative ideas and concepts. The Nano message is widespread through these sites and amazingly the car has received high-traffic.
Tata Motors has spent around Rs 24 Lakh for this digital advertising campaign. And you would be surprised to know that Nano in the Facebook is going gushy with countless of comments and remarks. Many of the foreign car buyers have showed their interest in the Nano through these sites and are expecting the car to be driven to other countries as well.
Tata has developed a strong media platform even in India where internet penetration is not as high as in the foreign countries. The company even plans to sell the Nano through online dealerships to contribute to the factor of cost saving. The key aim behind this is to make the Nano a real affordable and ultra-cheap car in all regards.
Grippingly, the Nano is widely being advertised on social networking sites like Facebook and Orkut. These are unique online techniques to market innovative ideas and concepts. The Nano message is widespread through these sites and amazingly the car has received high-traffic.
Tata Motors has spent around Rs 24 Lakh for this digital advertising campaign. And you would be surprised to know that Nano in the Facebook is going gushy with countless of comments and remarks. Many of the foreign car buyers have showed their interest in the Nano through these sites and are expecting the car to be driven to other countries as well.
Tata has developed a strong media platform even in India where internet penetration is not as high as in the foreign countries. The company even plans to sell the Nano through online dealerships to contribute to the factor of cost saving. The key aim behind this is to make the Nano a real affordable and ultra-cheap car in all regards.