Mahindra Xylo has received an overwhelming response from auto enthusiasts and car buyers across the country. All appreciated the new Mahindra’s car for its strong value proposition of status and luxurious comfort. In a span of only two weeks, the company has excitingly sold 1,788 cars and made a booking of over 4,000. Now the company rides the Xylo to South Africa.The versatile and spacious Xylo is expected to create a completely new platform in the South African market that is considered to be a strategic market for Mahindra’s overall globalization strategy. Suiting the taste and aspirations of South Africans car buyers, only the luxury model E8 and the base model E2 is introduced.
Even the leading Mahindra Scorpio was driven to the same market. This clearly indicates that Mahindra drives all its successful models to the country. Maybe the company feels that South Africa is one of the most promising and dynamic car markets. The launch of Scorpio there was a new milestone in their successful journey and the launch of Xylo consolidates the company’s presence in the country.
Though the car offers outstanding value, the question arises is it actually the right product for the South African market? The Xylo proved its credibility soon after few days of launch in India. Let’s see how much time the African market takes to ensure the same success of the car.