Toyota Motor Corp. is hoping to increase its falling sales by bringing back former executive Yoshi Inaba, who is credited with driving the company’s fast growth in the U.S. market.
Yoshi Inaba held several executive positions at Toyota during his time with the automotive giant including serving as CEO of Toyota Motor Sales USA, where he is credited with adding the Scion brand. Toyota is bringing back the former executive to battle its now slumping U.S. sales.Generally, the U.S. has generated some of Toyota’s and other Japanese auto companies biggest profits. Lately, however, Toyota’s U.S. sales have been steadily falling along with the rest of the industry.It is unknown exactly what position Inaba will take when he returns to Toyota’s U.S. operations. The Wall Street Journal reported that Toyota asked Inaba to oversee the key aspects of its U.S. business.