Formula One is looking to expand its racing season with several Grand Prix additions. The 2008 season saw the inauguration of the Singapore Grand Prix, 2009 sees the debut of the Abu Dhabi Grand Prix, and a Korean Grand Prix will be added for 2010.
The 2010 Korean Grand Prix will take place at the Korean International Circuit that is set to be finished later this year. The track will be located in South Korea with the event sponsored by a public-private company.The official Brand Identity (BI) of the Korean Grand Prix was made public today. The design of the Brand identity resembles the Korean National Flag and attempts to incorporate a balance of Eastern and Western Cultures.Designers of the official BI designed it to resemble the Korean National Flag. The BI is a simple, but elegant design incorporating the four “Trigrams” found on the four edges of the Korean National Flag. The “Trigrams” are used in shaping the tires of the Formula One car found on the flag. The Formula One car sits next to the title “F1 Korean Grand Prix 2010.”In addition to having reason behind the design of the flag, each color (red and black on a white background) was chosen for a reason. Red symbolizes the passionate charm of Formula One and black represents the dignity of Formula One.The Brand Identity will also be used on a number of various merchandizing goods when the Grand Prix debuts in 2010.